A seasoned fashion consultant, Jennifer Roth has a diverse range of design experience, including an early-career position with the Los Angeles Raiders' apparel division and a long tenure with a full-line design firm in St. Louis, Missouri. Over the years she has focused her talents on custom window fashions, wall coverings, custom bedding, lighting, accessories and flooring. She joined her mother, Sally Morse, at Hunter Douglas in 2002, where she now devotes her time to answering design questions from consumers and developing interior design seminars.

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